Sell Value, Not Discounts

Sell Value, Not Discounts

Sell Value, Not Discounts If your belief in price is the only thing that matters, your buyers will believe it too. It’s one of the most dangerous, and most common, beliefs in sales: “I need to have the best price.” That mindset traps salespeople in discount cycles,...
Why Over-Educating Kills Sales

Why Over-Educating Kills Sales

Why Over-Educating Kills Sales You’ve heard it in nearly every sales meeting: “I just need to educate my prospects.” It sounds noble, but it’s often a trap. When salespeople believe their role is to educate, they unintentionally train prospects to shop elsewhere. They...